At PR Distribution, we keep a close eye on how our client’s pieces and articles do. In fact, we’ve been tracking this information for years. And many of our team worked in a variety of marketing roles before joining PR Distribution. Therefore, we have seen both sides of the press release distribution coin.
Oftentimes, it can be more effective to directly pitch a single reporter or journalist. Press release distribution services, such as PRDistribution.com, will help you get in the door. And they may surprise you with the type of reach they have. Of course, it is almost a given that establishing direct connections with journalists is important, particularly if their beat happens to be your niche or industry.
Many times, our clients have had their press pieces published and were able to establish a dialogue through that. Often, journalists will inquire for further confirmation or elaboration on some point. We always advise that you be forthright with journalists, to a reasonable degree within the context of your marketing strategy, of course.