PURA Health Screening Center Opens in the UAE
Contributing to early detection of cancer and lifestyle diseases by incorporating Fujifilm’s expertise in managing health screening center
FUJIFILM Corporation announces the opening of the “PURA” health screening center in Abu Dhabi, the United Arab Emirates (UAE). The PURA center will be managed and operated by Pure Health, a key operator of public medical institutions and medical insurance in the UAE. As a public healthcare facility, PURA will offer cancer screening and lifestyle diseases testing services to UAE residents. Drawing from Fujifilm’s expertise in managing NURA health screening centers that leverage AI technology, PURA will utilize Fujifilm’s medical devices and medical IT systems. In addition to these services, PURA will offer a holistic approach to health by integrating mental health and nutrition support into its comprehensive healthcare offerings.
The entrance of PURA
CT at PURA
About “PURA” health screening center operated by Pure Health
About “NURA” health screening center operated by Fujifilm
In 2021, Fujifilm opened its first NURA health screening center in Bengaluru, India and started its health screening service business in emerging countries. Since then, Fujifilm has expanded the number of NURA centers, and currently has five centers in India, two in Mongolia, and one in Vietnam. NURA is equipped with Fujifilm’s medical devices including CT scan and mammography system, as well as medical IT system based on AI technology designed to support doctors conduct screening and tests for cancer and lifestyle diseases. The service has been well received by users, with more than 80,000 people already using the service, thanks to the convenience of being able to complete all checks and receive feedback on the results in just about 120 minutes. Another point that has been highly acclaimed is that users are able to hear the results from a doctor while viewing the actual diagnostic images.
Fujifilm will continue to expand the number of health screening centers which uses Fujifilm’s medical devices and medical IT system based on AI technology that are designed to support doctors, and provide high-quality services to an increasing number of people, thereby contributing to advancement of global health.
Media Contact
Name: FUJIFILM Holdings Corporation
Coprorate Communications Division,
Public Relations Group
Number: +81-3-6271-2000
Location: Abu Dhabi, the United Arab Emirates
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