How to Write a Fashion Press Release
The trend of sending out press releases is growing among people day by day. The reason is that press releases have much to offer you which other traditional marketing tools (such as TV Ads, Billboards, Print, Broadcast or Telemarketing, etc.) can not provide. With the help of fashion press release, you can efficiently promote your company, brand, product or services, no matter what the niche or the industry is.
If you are about to launch a fashion based press release and wondering if it can make a big impact, then the good news is that you are on the right side and can be successful if proper efforts have been made for this purpose.
Fashion industry is very huge, lucrative and unique. Though you can get much profit and fame in this field along with a chance to prove yourself as the number one expert in this industry, you also need to keep in mind that the competition is getting higher with each passing day. So if you want to be successful against your competitors, make sure that the press release you have written for your brand is worthwhile to read and interesting enough to catch the attention of your audience.
Following are some of the tips that can guide you for writing a fashion based press release
Identify Your Goals and Tone
First of all, you must spend some time setting specific goals for your company and evaluate your marketing campaign as it will help you to devise a proper relevant strategy for implementation. The tone which you will use in your press release should be loud and clear so that others can better understand your message.
For maximizing the chance of achieving your business goals, you should follow the concept of SMART goal setting for your business
SMART is the abbreviation of following words:
- Specific
- Measurable
- Attainable
- Relevant
- Time-Bound
Define Your Target Audience
Fashion industry is very huge and diverse. It consists of different domains such as Traditional Fashion, Sportswear, Footwear, Cosmetics, Accessories, Jewelry, Manufacturing and much more. Each of these domains have different target audiences, those interested in purchasing only clothing products at a particular time may possibly view cosmetics items irrelevant to their requirements. So it is not necessary that a particular audience will be interested in all kinds of fashion based products at the same time. Therefore, there is a need to define a specific target audience.
Defining target audience is most important for each kind of businesses as their marketing campaign will be closer to success if the right message is conveyed to the right people at the right time.
Always Remain to the Point
Whenever you write down a press release, make sure that you do not drag the included information into it and also do not provide more than extra information in it as the reader will be more likely to ignore the content due to difficulty in reading.
Include Visual Material in Your fashion Press Release
The strength of a fashion always lies in visuals that are fascinating and attractive enough to catch the attention of others. Visuals of different unique designs are the reason for success for any kind of fashion industry.
So whenever writing a fashion based press release, make sure to include an image that can create spark, excite emotions of the readers while keeping the press release professional at the same time as including too much fancy images can make your PR appear unattractive.
Add Supportive Quotes From Your Customers
Reviews and Supportive quotes from your customers helps other people to decide whether they should develop a strong business relationship with you or not. Bad Reviews are strong enough to destroy your reputation whereas good ones are like a green signal or a vote of confidence showing that you and your services are trustworthy. Besides, these quotations will add a real human element into your content, thus appearing highly appealing to the readers.
Following are some examples through which you can take inspiration:
“The clothes I purchased from this company were durable and made of high quality material”
“I recently bought a perfume that had a long lasting sweet scent. Will strongly recommend this service to others”
“These shoes are highly attractive in design and made up strong material”
Include Boilerplate Into Your Fashion Press Release
Boilerplate is the necessary and important part of a press release which can never be ignored. It lets others know about who you are, and exactly what kind of products and services you are offering. This way your target audience will easily be able to recognize if you are the one who can fulfill their needs. Also, journalists working for the fashion based niche will find you relevant and will be more likely to provide coverage to your press release.
Create an Interesting and Catchy Headline
Headline is the first part of any press release that will get viewed at initial. The nature and sentence structure of any headline decides whether the reader will be interested in further going through the actual content completely or not as the headline is responsible for creating a first impression. There is a famous quote that “the first impression is the last impression”. So make sure that your PR’s headline is interesting enough to create an impact otherwise the reader will ignore assuming that the whole press release content will be boring and dull just as its headline is.
If you still need help in writing down a fashion based press release, then the best decision is to get help from Global News Distribution, an efficient and affordable press release writing and distribution company. It has a team of highly skilled, experienced and professional press release writers that can craft a perfect fashion based press release as per current trends and new requirements. Besides this your press release will reach across different fashion based news outlets such as Eleven Magazine, Fashion ABC, and The Fashionisto, etc.
