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Tag: marketing

Arthur Freydin Talks Role of E-Commerce Marketing in an Economic Downturn

Recent economic downturns provided e-commerce with a growth opportunity, and Arthur Freydin explains how ad spend helped. The COVID-19 pandemic tested many sectors of global society and numerous industries. As the human tragedy unfolded, supply chain weaknesses, ill-advised inventory management, and other factors combined to close some businesses and elevate

ZorForum Awards Third Franchise to Fractional CMO Eric Mayers

Marketing and Brand Strategy Expert Joins Peer Sharing and Networking Franchise as Franchisee #3 ZorForum, a “first-of-its-kind” peer sharing and networking franchise connecting emerging franchisors with the tools, resources, and knowledge they need to thrive, recently announced that Eric Mayers, a leading franchise marketing expert, consultant, and Fractional CMO with more than 15

Employee Retention Woes Playing Havoc with Marketing Data

The impact of COVID-19 continues to send shockwaves throughout the business world, with marketing being no exception. Navigating the ongoing employee turnovers can be a challenge, but Sky Cassidy, CEO of MountainTop Data, shares how clean data will be of help to all. From data collection to creating B2B lists

Event Architecture to Exhibit at Experiential Marketing Summit 2021

The provider of mobile structures for live events and brand activations will feature one of Event Architecture’s new, innovative Eurodome structures at the Experiential Marketing Summit which will include customized, branded graphics inside and out. Event Architecture, a provider of modular architectural structures and mobile activation products for live events,

4Content Media Becomes Outreach Bee

New Boutique Firm Will Manage Influencer Marketing Outreach Campaigns for Brands and Agencies Alike Formerly a link building and content marketing powerhouse, Ana Maria De La Cruz‘s 4Content Media is transforming into Outreach Bee, a company that will focus primarily on managing influencer outreach campaigns for large companies as well as