NielsenIQ Launches Retail Media Solution to Monetize Assets and Measure ROI for Retailers
NielsenIQ Activate allows retailers to leverage their own data to accelerate new revenue streams Today, NielsenIQ, a global information services company, announced the launch of NielsenIQ Activate; a software-as-a-service (SaaS) solution that enables retailers to accelerate revenue opportunities through retail media and comprehensive customer insights that activate shoppers with personalized promotional