Brands can now easily create and distribute digital collectibles to establish and build strong Web3 communities and reward customers through event participation, brand experiences and product purchases.
LISBON, PORTUGAL, APRIL 13, 2023 – Exclusible, the one-stop-shop Web3 partner for brands, has announced the launch of Highloop, the ultimate tool for businesses seeking to create and distribute digital collectibles–no technical knowledge of programming or blockchain required–helping future-focused businesses establish their presence in Web3. Brands can build highly engaged and exclusive communities, releasing collectibles to reward customer engagement–attending events, purchasing products, and participating in brand activations–and increase conversion.
“At Exclusible, we believe that Web3 is the future of community building, and we are committed to providing the best possible tools for businesses to succeed in this new landscape,” said Thibault Launay, CEO at Exclusible. “A brand community is a place where people who have an emotional connection to your brand can engage with each other and with your brand. Digital collectibles bring a whole new meaning to customer loyalty and experience, and enable deeper, longer lasting relationships than traditional Web2 community engagement tactics. Highloop is already helping brands like Shiseido and Alpine connect with their biggest fans through exclusive rewards and benefits they earn over time.
“The Highloop platform is designed to be simple and easy to use, even for those without technical knowledge, helping Web2 brands to make the leap to Web3. Businesses of all sizes, from large corporations to independent creators, can create their own collection of digital collectibles and distribute them within minutes. Digital collectibles can be easily claimed through virtual wallets or by logging in with their Facebook or Google accounts. Clients can choose to create their digital collectible using Polygon or Ethereum blockchain; for a limited time, brands can create collections of up to 250 tokens at no cost when minting on the Polygon blockchain.
While blockchain technology is already enabling brands to engage directly with customers and fans through the offering of digital collectibles, the process nevertheless is complex, requiring highly skilled teams to engineer the backend. Highloop simplifies and automates this process, bringing the benefits of Web3–privacy, security, and complete ownership of data, all increasing concerns of the everyday consumer–to brands who understand the importance of establishing their business on this new frontier.
In addition to making the Highloop platform available to all, Exclusible is working directly with brands to build custom Web3 loyalty programs, providing customers with a new kind of marketing and engagement engine that will scale with businesses well into the future. These custom programs will provide brands the ability to distribute digital collectibles directly via their own website as well as gamifying brand engagement, where fans can acquire more collectibles by performing various quests, both digitally and also at physical stores or events. These collectibles can later be redeemed for all sorts of rewards and benefits. Brands like Starbucks and Scotch & Soda have recently launched such Web3 programs, demonstrating the ways in which Web3 will power a new kind of engagement. Exclusible will make it possible for brands to offer products, services and benefits that better meet consumer desires and strengthen the connection between brand and fan.
Highloop has already been piloted by two well loved brands to establish their Web3 communities and bring value to customers. Alpine, a sports car manufacturer and Formula 1 racing team, used Highloop to generate 1,500 digital collectibles. These collectibles were given away as part of a successful marketing campaign, aided by Exclusible, which helped the brand expand its Twitter presence from zero to over 50,000 followers in just three weeks. This initiative also supported the development of a new community for Alpine (read the Alpine case study here). Shiseido, the renowned Japanese cosmetics company, collaborated with Highloop to create 150 NFTs to mark their 150th anniversary. Minting the unique digital collectibles was a simple and straightforward process, regardless of prior knowledge of NFTs or cryptocurrencies. Owners of the Shiseido tokens will receive several benefits, including £1,000 worth of skincare and samples throughout the year (read the Shiseido case study here). For both Alpine and Shiseido, Highloop enables them to support and strengthen their Web3 community building efforts, with rewards that customers and fans actually want.
Building a strong and engaged brand community is critical for businesses seeking to grow and succeed in the digital landscape. By cultivating their unique brand community, businesses can earn customer loyalty, improve their products, increase brand awareness, and achieve overall growth, at a significantly lower customer acquisition cost. Web3-powered communities have the power to reach customers directly and on a more personal level, and can help brands capture the attention of young consumers who prefer communities over traditional advertising channels. Building a brand’s Web3 presence through Highloop can help businesses save time, money, and effort while reaching their target audience more effectively.
Exclusible is a web3 studio with a mission to bring Brands and Corporations into the next generation of fan engagement and immersive experiences. Their core offering is Highloop, a web3 CRM solution that redefines the relationship with communities and clients. Exclusible also builds 3D immersive experiences on any platform through their 3D studio Polycount.io. With their expertise in these areas and commitment to innovation, Exclusible is well-positioned to help clients thrive in the fast-paced world of Web3.
For more information, please visit https://www.exclusible.com/.