Whenever someone introduces his business or wants to improve the reputation, he can do it by efficiently marketing his organization. Letting the other people, especially your target audience know about your business is much important just as air and food is necessary for human beings to survive and live in optimum conditions. The reason is that proper exposure is necessary for business to run against its competitors otherwise the owner won’t be able to accomplish his goals successfully. Trying to run your services without informing others won’t help you to grow and generate revenue.
Sending out press releases is one of the best ways which will help out your business in a way no other marketing tool can. It is all about disseminating any kind of news story, announcement, update, or simply introducing your company, brand, product or services in front of people. Before going on to the assistance a press release can provide your business, let’s go back to the history and view how the concept of press releases started for better understanding.
It might sound weird but the first press release originated due to a great tragedy. Ivy Lee was the person who sent out the first PR. He was a Public Relations Executive of Pennsylvania railroad, a railway company. The train was passing through New Jersey when it suddenly got off the track, ultimately killing 50 people and injuring 75 persons. Now this accident could deeply impact the reputation of the company. So Ivy wrote a news article explaining the whole incident along with reasons of occurrence as well and shared with different journalists and media outlets at that time. He got massive appreciation due to the format he chose for writing and method he used to deliver the news. Also, the news got massive across the country and its popularity got sky-rocketed. The press releases with the passage of time changed their forms many times but the basics always remained as they were before.
While keeping the above history in view, it will not be wrong to conclude that press releases have a lot to provide you. Now we will look upon ways through which sending out press releases can help you out.
Press Releases Are Easy to Afford
The bigger benefit you can have by doing press releases is that it will require a little amount to share your news story with different journalists and news sites relevant to your niche. Even a small business can afford sending out press releases therefore making them business friendly as compared to other expensive marketing methods such as running advertisements on Television, Google and Facebook Ads, etc.
The success of a press release always depends upon if the written content is newsworthy and if the press release gets picked up by journalists and editors. Therefore, we can conclude that there is little cost involved in doing press releases.
Press Releases Provide You Brand Recognition
Brand Recognition is the most important factor that helps businesses to rise and stand tall against their competitors. With your brand recognized, people will have much better knowledge about your company, and the services you offer them, therefore, they will put all of their trust in your business and will prioritize becoming your customers instead of others. It has been seen that those brands who used to be recognized on a large scale had more customers and were successfully growing as compared to those businesses with whom people were less familiar. If there is zero brand awareness for your company, then it is likely that no one will purchase your services.
Press Releases Allow You to Develop Strong Contacts With Journalists
One major advantage press releases allow you to is to develop relations with journalists already working in your niche. Basically, journalists and editors are always in need of some interesting and worthwhile story as it will increase their credibility. They receive a lot of content in their inbox everyday from different companies and organizations. They have a lesser amount of time to read each of the press releases completely so what they do is give a short look to a press release. If your press release seems irrelevant, then it will land straight into the trash but if you share PRs with them that appear to be relevant and worthwhile, then this will help you in building strong contacts and networks.
You Get Coverage Across News Outlets
With the help of press releases, you get your message conveyed to different news outlets. That is exactly what Global News Distribution provides but the difference is that Global News Distribution is known for providing global reach across world class news outlets such as Yahoo News, Yahoo Finance, Market Watch, Globe Newswire, Bloomberg, Business Insider, Street Insider, and USA Today, etc.
Doing PRs Result in Higher Visibility Across Search Engines
Whenever you distribute your press releases across different news outlets and it successfully gets published on them, then you get backlinks as the link to your website also gets featured. Getting multiple backlinks from higher domain authority (DA) and credible websites is highly advantageous as it gives a green signal to search engines that your content is interesting, informative and helpful for your target audience. More will be the quality backlinks, more will be the chances of getting ranked in top search results.
Greater Web Traffic to Your Website
Doing press releases increases your visibility so whenever someone searches for your product on the internet, he/she will be easily able to access your website. This will ultimately result in higher web traffic towards your website. More will be the web traffic, higher is the probability of getting leads generated, therefore you can witness a lot of customers purchasing your products thus leading to higher sales.