Premium Beach Brand SUNFLOW Announces Phenomenal Growth in 2021
Plus a $3.5M Investment Round Led by FOD Capital, LLC to Fund Expansion
Greg Besner, Co-Founder and CEO of SUNFLOW, the premium lifestyle brand, which offers products that positively transform the beach experience, announced today an increase of 400%+ year-over-year growth from 2020 to 2021. This past year was pivotal for the brand, with an investment round of $3.5M led by FOD Capital, LLC in December. The investor capital will fund the expansion of SUNFLOW’s product suite, distribution channels, and team.
“Our team is thrilled and humbled by the amazing consumer response to the SUNFLOW brand. We are excited to develop and expand our suite of innovative outdoor products. In addition, we continue to expand our distribution to additional countries in response to overwhelming demand, and are actively growing our wholesale distribution,” said Besner.
Last year, SUNFLOW shipped more than 50k units, compared to 8k in 2020. The company has secured eight patents in six countries. Six are design patents and two are utility patents, including the telescoping mechanism of the chair frame and the UPF 50+ fabric sun shade.
SUNFLOW is distributed primarily through its direct-to-consumer website, getsunflow.com, and has shipped to customers in all 50 states and Puerto Rico, as well as consumers located in 12 countries, with Australia being one of the largest customer hubs. As part of its 2021 marketing strategy, the brand set up pop-up shops, and partnered with specialty stores in key markets. Channel expansion will continue in 2022 and beyond, as part of its rapid growth plan.
Launched in May 2020, the SUNFLOW Chair ($198) design is focused on innovation, portability, fashion and function. Constructed of water resistant fabric and the highest grade rust resistant aluminum, the SUNFLOW chair reclines to four positions. Innovative attachments and thoughtfully designed, user-friendly accessories allow you to customize your beach experience. The Beach Bundle ($296) includes the Sun Shade, Drink Holder, Dry Bag, and a complimentary beach towel and offers a full beach solution.
Based upon consumer demand, SUNFLOW will debut a higher version of its beach chair, as well as new accessories in 2022.
About SUNFLOW:
SUNFLOW, a direct-to-consumer premium beach brand, was launched in the summer of 2020 by Leslie Hsu and Greg Besner. Hsu and Besner reinvented the 100 year-old outdoor chair category, focusing on thoughtful designs, innovative functionality, and fashionable fabrics. SUNFLOW has secured eight utility and design patents to protect its innovative telescoping chair frame, integrated accessories, and iconic design features. SUNFLOW is sold internationally and has experienced wonderful consumer adoption since its debut in May 2020. Visit getsunflow.com to see the full collection of inspiring beach products.
Contact Author
RACHEL ALBERT
HVM Communications
+1 5085232050
