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Product Launch Press Release Template & Example

Product Launch Press Release

When you’re launching a new product, it’s important to create a buzz and generates excitement. One of the best ways to do this is by issuing a press release. Product launch press releases are an excellent method to let the general public know about major product launches within your business if they are properly composed and formatted.

In this article, we’ll provide you with a template for writing a product launch press release, as well as some examples. By following these tips, you can create a press release that will get your product the attention it deserves.

How To Write A Product Launch Press Release:

A product launch press release is an important tool to generate excitement and interest among consumers and the media. An effective press release should be concise, well-written, and include all the essential information about the product.

When writing a product launch press release, it is important to keep the following tips in mind:

1. Create an outline before you begin

Use the outline to express the essential 5w’s and h: who, what, where, when, why, and how. 

  • What is the thing about your product that sets it apart from the rest? 
  • What issue is it likely to address?

These questions can aid you in appealing to journalists who are seeking to provide accurate details about innovative products.

2. Craft an engaging headline

A well-crafted headline can accurately reflect the theme that the news release is about, and will make the reader want to read on.

3. Keep it short and to the point

A product launch press release should be brief and contain only essential information. Journalists and consumers alike have limited attention spans, so it is important to make sure that the most important information is included in the press release.

4. Write in a journalistic style

When writing a product launch press release, it is important to use a journalistic style. This means using short, declarative sentences and writing in the third person.

5. Be objective in your approach

We are aware that this product will change your life and amazing, but try to demonstrate that using data and facts, not just making it sound like a commercial. Be aware it’s a story about the news and not a commercial.

6. Include all the essential information

A product launch press release should include all the essential information about the product. This includes the name of the product, its features, benefits, and key selling points.

7. Use quotes

Including quotes from company spokespeople and other experts is a great way to add credibility to a product launch press release. Quotes can also be used to highlight key points about the product.

8. Include images and video

An image is worth thousands of words. Images and videos are a great way to add visual interest to a product for more engagement and impressions.

9. Make sure you have valid contact details. 

Include a telephone number and/or your email address so that journalists could contact you for more details.

Need help getting started? Contact us today and we’ll be happy to assist you.

Product Launch Press Release Example:

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