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Tag: marketing

CobbleStone® Receives Highest Score Possible in Contract Negotiation With External Parties criterion in CLM Software Report by Independent Research Firm

CobbleStone Software, a leading contract management software provider, received the highest score possible in the Contract Negotiation With External Parties criterion in Forrester Research, Inc.’s report: The Forrester Wave™: Contract Lifecycle Management For All Contracts, Q1 2021. CobbleStone Software, a leading contract management software provider, received the highest score possible in the

Zib Digital Shares Top Tips For Getting The Most Out of Content Marketing Budget

In today’s business landscape, content marketing is essential. Maximising the content marketing budget will help businesses capitalise on opportunities for growth and conversions. According to the leading digital marketing agency Brisbane-wide, Zib Digital, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to

Arthur Freydin Talks Role of E-Commerce Marketing in an Economic Downturn

Recent economic downturns provided e-commerce with a growth opportunity, and Arthur Freydin explains how ad spend helped. The COVID-19 pandemic tested many sectors of global society and numerous industries. As the human tragedy unfolded, supply chain weaknesses, ill-advised inventory management, and other factors combined to close some businesses and elevate

ZorForum Awards Third Franchise to Fractional CMO Eric Mayers

Marketing and Brand Strategy Expert Joins Peer Sharing and Networking Franchise as Franchisee #3 ZorForum, a “first-of-its-kind” peer sharing and networking franchise connecting emerging franchisors with the tools, resources, and knowledge they need to thrive, recently announced that Eric Mayers, a leading franchise marketing expert, consultant, and Fractional CMO with more than 15

Employee Retention Woes Playing Havoc with Marketing Data

The impact of COVID-19 continues to send shockwaves throughout the business world, with marketing being no exception. Navigating the ongoing employee turnovers can be a challenge, but Sky Cassidy, CEO of MountainTop Data, shares how clean data will be of help to all. From data collection to creating B2B lists