If you are a business owner and want to promote your company, brand, product, or services efficiently to ensure that you get the best output, then sending out press releases is one of the wise decisions you can ever make and there are a lot of reasons for it. There are many advantages of press release. In order to understand how it is possible, we need to first look a little bit into the background of press releases.
Press Releases are referred to as a written document, news article or a news story written by different businesses, brands, and services, etc in order to promote themselves in front of their target audience and keep them informed as much as possible. They are written by Public Relation Professionals and Agencies
The basic purpose of any kind of press release is to share newsworthy information with media outlets as well as journalists so that they can have a basis to write an article based upon the press release they received
Press Releases are sometimes also known as one of the digital marketing strategies since you get your press release distributed online across different News Outlets, Magazines, Radio, and Television Sites, etc and they publish it on their website (if found the news story relevant and newsworthy) that witnesses a lot of web traffic from everywhere. This results in increased online visibility in front of the general public.
Following are some of the strong advantages of press release :
Press Releases Are Easy to Afford
First of all, press releases are one of the rare marketing tools that anyone can afford. In the traditional marketing era, getting your services marketed in front of people required a significant amount of money for running TV ads, creating billboards, brochures, and business cards. Doing such kinds of marketing activities was extremely difficult for small scale businesses.
But in the case of press releases, things are completely different. You just have to spend a little money for hiring any press release service provider having a comprehensive list of news outlets such as Global News Distribution.
Global News Distribution is an affordable press release writing and distribution company that is known for providing its services at cheap cost as compared to its competitors, just beginning from $49.
Press Releases Give You Brand Recognition
The major advantage that press releases will provide your digital marketing campaign is immense brand recognition and instant exposure.
With the arrival of digital marketing, a lot of difficulties that businesses had to face during the times of traditional marketing got resolved and a lot of opportunities appeared on the surface. However, it must not be forgotten that where benefits arrived, challenges and competition also made their presence as well. So if you want to develop a strong business relation with your audience, then consider doing press releases for your company as people prefer to become customers of those companies who are trustworthy and enjoy a large scale popularity everywhere.
Press Releases generate brand recognition as they provide much knowledge to people about anything they want to know. More they know about you, the more they will trust you.
If you want to gain attention from different journalists, then make sure to develop a good press release strategy. Following are the characteristics of a good strategy:
- Interesting and Catchy headline.
- Press Release prepared in a simple language and having a newsworthy angle.
- PR written according to AP guidelines.
Your SEO Will Get Highly Boosted
Search engines have become a part of our life. Everyone uses browsers to access the answers/solutions to their queries. A lot of people are interested in reading different kinds of news stories, thus there is a great chance to make your press release reflect in search results of Google.
But for that, you need to make continuous efforts by doing multiple press releases at regular intervals as communication with the media will increase your visibility. Eventually, the more coverage you get from online news sites, you will be recognized as a source. Including targeted keywords in your press release will further enhance your SEO. Also, you should include your website’s link in press releases as it can give you a lot of backlinks. Besides this, backlinks obtained from higher Domain Authority (DA) and credible sites will give a green signal to Google that you are a trustworthy website and you will begin to appear in higher rankings.
You Can Manage Your Reputation and Control the Public Narrative
Reputation is one of the most important factors which is responsible for deciding whether your business will successfully grow or not. Reputation is also the reason due to which people choose whom to do business with and who to avoid. Even one bad review from a customer will make you suspicious in front of others and drop your popularity.
It has been always witnessed that notorious brands were unable to grow as they were unable to manage their reputation among their target audience.
But with the help of press releases, you can manage your reputation well by displaying a positive image about your products and services while minimizing the deficiency or weak points.
If you want to witness true and everlasting advantages of press release, then consider sending out press releases with the help of Global News Distribution. Global News Distribution is best known for providing reach across world class news outlets such as Yahoo News, Yahoo Finance, Market Watch, Globe Newswire, AP News, Street Insider, Business Insider, Market Watch, USA Today, and many others. Also, the press releases distributed by Global News Distribution appear in higher search engine rankings.