Press Release Distribution has been enjoying immense popularity among different businesses, organizations, companies, brands, products and services, etc. The reason is that it lets you share your narrative with the whole media and individuals all over the world to promote your business and improve its reputation.
Even if you are a normal individual who doesn’t own any product or an organization, you can also do a press release; there are no restrictions over it. All you need to do is to have any information which you believe is 100% newsworthy and will prove helpful to journalists, reporters, and editors associated with media outlets relevant to the niche/industry of your press release. You can either share information about any catchy event or even your own book (if you are a writer). You just need to make sure that you are sharing something worthwhile as no one wants to waste his/her precious time upon ordinary things.
Fortunately, press release distribution is all about advantages. It gives you brand recognition, immense online visibility, higher publicity and improved reputation. Though it can take some time as sending out only single PR is not enough just as one can not expect to get a skyscraper constructed in a single. Therefore, to get consistent online visibility, you need to do multiple press releases to achieve your business goals.
Despite the fact that there is a lot of awareness about press release distribution, still a lot of people are not aware what kind of benefits they can experience by using this type of marketing tool. Therefore, to help them out, following are some strong and famous benefits you can ever have:
- Press Release Distribution is Business Friendly
First of all, the main advantage a press release provides you is affordability. No matter if you are an online seller, own a retail service, or a grocery store, you can send out press releases to share your intentions, briefly explain your services, updates, and products, etc, at a very little cost.
In the past, businesses had to use channels like Newspapers, Billboards, Direct Mail and Television Advertisement which required a considerable amount of money to be spent. Whereas sending out press releases gets your job done at lower costs.
There are many press release service providers out there but Global News Distribution is considered the most business friendly press release writing and distribution company that offers its services to its customers at an affordable cost, starting from $49 only.
- You Can Have Immediate Exposure
Sending out press releases allows you to spread your message across different Media Outlets, Newspapers, Magazines, Radio and TV Stations, etc where millions of people visit to access worthy information or news.
Therefore, doing press release distribution is a great chance to reach out to your target audience, develop your brand recognition, and publicize your business as much as you can. This way they will get familiar with your business and also what is the best you can offer them
If you want to get your news story noticed, you can reach out to Global News Distribution that always distributes a press release according to its niche. Besides this, Global News Distribution owns a strong and wide network of top rated news outlets, journalists, reporters, and editors. In a very short time, it has successfully provided instant visibility to hundreds of press releases related to different topics.
- Your Website’s SEO Will Get Highly Improved
Sending out your press release is highly beneficial for the SEO of your website. Whenever your press release gets published on any news site, you’ll get a backlink in return if the featured PR content includes a link to your website. Therefore, Google search bots crawling that particular news outlet will go through your website as well which will ultimately develop your visibility across search engines.
That’s why it is always recommended to secure as many backlinks as you can, especially from credible, trustworthy and higher DA sites such as Yahoo News, Yahoo Finance, and AP News, etc. More you get backlinks, the more will be your visibility and the ranking of your website in search engine result pages (SERPs). Your press release content should be simple and easily understandable for the readers. Also, the keywords included in a press release should have high search volume and low competitive rate. The reason is that Google always prioritizes helpful content for higher ranking.
This is possible if your press release is highly newsworthy or the press release service you hired has a list of good media outlets. Global News Distribution provides an opportunity to its customers to get coverage on world class news outlets such as Yahoo News, Yahoo Finance, AP News, Market Watch, Globe Newswire, Business Insider, Street Insider, and USA Today, etc. Besides this, Global News Distribution also enjoys a reputable position for its press releases appearing in Google, Yahoo, Bing, and Google News search results.
- You Can Build a Positive Reputation
Press Release helps different businesses to develop a positive reputation by controlling the narrative of public opinion. It is completely up to you. You can decide which information to share with the public and which one to avoid. For example, if someone is spreading rumors among people like your product is bad, your services are not professional or even if anybody tries to defame your company, what you can do is to send out a press release and inform the public of the real truth. This way your credibility will enhance in front of everyone and your customers will be more than willing to keep a long term business relationship with you.