With 11 new deals inked to date and another 30 in the pipeline, the leading holiday decorating brand continues to build on the momentum of pandemic-driven demand.
Christmas Decor, the 300-plus unit strong Texas-based holiday decorating franchise, is continuing to grow its footprint across the country, with 11 new signings so far this year and another 30 in the pipeline, fueled by consumer demand looking for seasonal cheer far before the start of the 2020 holiday season.
In the 18 years he’s been with Christmas Decor, president Brandon Stephens said he’s never seen the kind of phenomenal growth the company experienced in 2020. “Our numbers were up 20% year over year,” he said. “That’s a big number that speaks to unprecedented demand. We took a huge step forward last year, and now with new franchisees, new customers and an expanding market, we’re seeing that momentum continue.”
With 2021 holiday season sales set to kick off in Q3, Stephens said the brand — which has an average customer retention rate of 80% — expects to see even larger numbers this year. “There’s no place like home for the holidays,” Stephens said. “I think that feeling resonated with many Americans last year, and it’s a trend we project will continue based on early renewals we’re already seeing.”
Many of those renewals have come in the form of commercial customers, who start their holiday planning and budgeting early. “Last season, there was a huge increase in municipalities ordering holiday installations,” Stephens said. “Communities recognized people were bored, so they made investments in their local quality of life with drive-through lighted parks and festive downtown displays. This year again, early interest from commercial customers has been very strong.”
Founded in 1986, Christmas Decor provides an opportunity for landscapers and outdoor business owners to offset fixed overhead costs, generate new income streams and maintain key employees year round.
It also brings its franchisees affluent repeat business from homeowners and commercial contacts who value the brand’s renowned white glove service and customized designs.“Our professional installers approach each project as a unique creation,” Stephens said. “We’re here for our clients who don’t want any hassle, and we want their homes and businesses to look cheery and professional.”
With the ability to diversify revenue through complimentary sister brand Nite Time Decor, the world’s leading provider of low-voltage landscape lighting products, Christmas Decor is a year-round revenue generator for its franchise partners. Franchisees who offer Nite Time Decor’s services even see a 25%-30% increase to their seasonal sales.
Recently celebrating its quarter century milestone, the holiday lighting brand has its eyes on yet another magical season. “Our customers remember the excitement of seeing their homes and businesses all lit up for the holidays with a stunning design customized especially for them,” Stephens said. “It becomes an important part of their annual holiday tradition, something they look forward to every year. More than just bringing in profits, our franchisees bring joy to their communities — and after 25 years, that’s something we continue to be proud of.”
About Christmas Decor
Founded in 1986 by Blake Smith, Christmas Decor has become the leading holiday decorating brand in the U.S. and Canada. Originally created as an off-season supplement to the landscaping business, the Texas-based franchise now brings holiday cheer to over 300 communities across North America, ultimately creating jobs for 3,000-plus seasonal workers that might otherwise be unemployed. Backed by a strong business model and double-digit revenue increase year-over-year for the last 11 years, Christmas Decor is looking to grow in markets across the U.S. and Canada. For more information on Christmas Decor, please visit https://www.christmasdecor.net/franchise/.