NTT Experiments Optimizes Customer and Partner Experience via Privacy Preserving Initiatives That Enable Groundbreaking Insights Across Multisource Data
Duality Technologies, the leader in privacy enhanced data collaboration, and NTT DATA, a global digital business and IT services leader, today announced that they have worked together to evaluate the use of sensitive multisource data, while ensuring privacy is maintained. NTT Innovation Laboratory Israel supported the engagement to complete the successful evaluation process.
NTT DATA sought Duality’s platform to support two company-wide initiatives that would empower them to enrich their overall customers’ and partners’ experience by enabling secure data collaboration across multisource data sets. The first initiative was focused on securely analyzing highly sensitive and strictly regulated health data across multiple institutions that would allow NTT DATA Scientists to analyze and learn from previously inaccessible data to make recommendations on personalized health plans.
“In working with Duality, we are able to leverage the data in our extended client and partner networks to open new lines of business in a variety of industries – all for the greater good of our customers, without infringing on their privacy or their rights.” Commented, Hiroyuki Yamanaka, NTT, manager, Data Secure Team
The second initiative sought to leverage telecommunications data from varied mobile GPS devices to compare millions of data points, from multiple data sources – while preserving user information and location privacy. This visibility into user geolocation data helps NTT DATA Scientists analyze and establish patterns that help them predict usage peak times, people’s trajectories, and transportation demands that will serve to optimize user experience, transportation efficiency and much more.
“As the value of data continues to grow in our digital world, the impact of combining data from multiple sources has an exponential value,” stated Alon Kaufman, chief executive officer and co-founder at Duality. “NTT DATA is a true forward-thinker and a commendable example of how enterprises can transform the customer experience by employing proven data collaboration methodologies that better predict their needs.”
One-size fits all approaches to data encryption and data sharing need to evolve to support the ever-changing needs of today’s global enterprise. Traditionally, organizations were unable to share data from multiple sources into a single repository due to the sensitivity of the data. Duality empowers enterprises to securely learn from their own data as well as their collaborating partners’ data and provides a framework for the unique ways that organizations collect, consume, and most importantly benefit from shared data – making them a one-stop-shop for secure data collaboration that leverages expert knowledge, unmatched techniques, and advanced methodologies.
Kaufman added, “enterprise organizations are no longer limited by regulations or the inability to combine data sources across multiple contributors. The advancements within the PETs space have dramatically changed the data collaboration landscape.”
For more information on these two innovation initiatives, read the case studies.
ABOUT DUALITY TECHNOLOGIES
Duality is the leader in privacy preserving data collaboration empowering organizations worldwide to maximize the value of their data without compromising on privacy or regulatory compliance. Founded and led by world-renowned cryptographers and data scientists, Duality operationalizes privacy enhancing technologies (PETs) to accelerate data insights by enabling analysis and AI on encrypted data, while preserving data privacy, compliance and protecting valuable IP. A Gartner Cool Vendor, Duality was recently named a Tech Pioneer 2021 by the World Economic Forum (WEF) and listed on Fast Company’s 2020 Most Innovative Companies.
For more information, visit dualitytech.com and follow us on LinkedIn and Twitter.
ABOUT NTT ISRAEL
NTT Innovation Laboratory Israel (NTT Israel) is a wholly owned subsidiary of NTT and serves as a strategic focal point to the vibrant Israeli ecosystem. NTT Israel’s mission is to support the evolution of NTT and its’ customer businesses, promote innovation and digital transformation. The company collaborates with Israeli companies and academia developing cutting-edge technologies in Cyber Security, Digital Health and AI Automation and other various fields, as well as promote investment opportunities with Israeli companies.
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ABOUT NTT DATA
NTT DATA – a part of NTT Group – is a trusted global innovator of IT and business services headquartered in Tokyo. We help clients transform through consulting, industry solutions, business process services, IT modernization and managed services. NTT DATA enables clients, as well as society, to move confidently into the digital future. We are committed to our clients’ long-term success and combine global reach with local client attention to serve them in over 50 countries. Visit us at nttdata.com.
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