The online vision care company sets its sights on the influencer space with its first-ever collab focused on the active individual.
GARDEN CITY, N.Y., SEPTEMBER 12, 2022 – LensDirect, a leading online retailer of vision care products, launched a limited-edition line of unisex performance sunglasses, partnering with multi-industry entrepreneur and trendsetter, Brian Mazza.
The 30-year-old direct-to-consumer optical pioneer has developed, in collaboration with Mazza, two unique styles called Flow and Potenza, that have been engineered to perform. The exclusive line of sunglasses come standard with premium features like impact/shatter resistant lenses, UV protection and anti-glare. In addition to the durable lenses, the sunglasses are light-weight and have anti-slip technology built onto the nose pads.
“As a Fitness Entrepreneur, I’m committed to performing at the highest level, and when you combine that focus with LensDirect’s long-history of optical excellence, we’re able to usher in a new world of eyewear.,” says Brian Mazza, Founder of HPL Training. “I’m excited to collaborate with LensDirect, bringing to the market an exciting collection of stylish and affordable frames that have been engineered to perform.”
LensDirect chose Brian Mazza for its first collab to take on the challenge of creating frames that stand up to the work-hard, play-hard lifestyle Brian and many other active individuals lead. Whether he’s embarking on his next ultramarathon, pushing himself with a rigorous workout, or just living life with his family, Mazza embodies what high performance means while his 426K Instagram followers take note.
Flow ($74) – available in Fade Blue & Sunset White: High performers know what it’s like to be in the “flow,” where they become one with their craft in a state of pure focus. The Flow sunglasses wrap around the eyes, with mirrored lenses standing between you and the annoyances, the haters, the quitters, and anything else that could keep you from achieving your goals.
Potenza ($74) – available in Azure Sky Blue, Blaze Red, Chroma Green, Ibiza White, Radiant Pink: The Potenza’s full wraparound frames are built to hold up under whatever challenge you take on next. Brian Mazza has hit the heights in fashion, hospitality, fitness, and corporate speaking, and these are the frames he’s wearing into his next round of adventures. Whatever you have in store for these frames, they’re ready for it, and they’re ready for you.
The Mazza collaboration is the latest milestone for LensDirect. The New York-based vision care company has launched a slew of initiatives and has become a regular on the Inc. 5000 list of fastest growing private companies. Over the summer they unveiled a Breakfast at Tiffany’s-inspired sunglasses frame, the Holly, that instantly became a best seller and was touted as the “sunglasses that you have to have” by People Magazine.
“We’re committed to offering the vision care essentials, but we know there is an immeasurable amount of brand excitement that comes with partnering with a leading influencer that has a dedicated audience in a specific space,” says Ryan Alovis, CEO of LensDirect.com. “When we decided to launch a line of performance sunglasses, we knew Brian Mazza was the only choice.”
The LensDirect x Brian Mazza are on sale for $74 and come with free shipping. They are currently being sold exclusively on LensDirect.com.
Founded in 1992, LensDirect.com is one of the largest independent online retailers of vision care products. LensDirect offers name-brand contact lenses, their own lines of eyewear, a lens replacement service (same frames, new lenses), and vision care accessories. The New York-based company operates with a customer first mentality and because of that, they’re rated Excellent by Trustpilot with nearly 6000 reviews.
For more information on LensDirect.com, visit http://www.lensdirect.com.
Alana Cowan, LensDirect, 18005367111, firstname.lastname@example.org