Cosmetics are one of the largest markets for consumer retail products in the United States and throughout the continent, including Canada.
Sprint Data Solutions Worldwide Marketing is here with marketing assistance for businesses that want to expand their customer or client base. For companies that work with other companies, business postal mailing lists can expand this reach and make connecting the decision-makers at these organizations that provide high volume revenue.
For businesses that engage directly with the general public for products and services, consumer postal mailing lists are available for various geographic and demographic requirements. Sprint Data Solutions Worldwide Marketing serves both B2B and general consumer marketing needs.
How Sprint Data Solutions Worldwide Marketing Began
Sprint Data Solutions Worldwide Marketing is a wholly American-owned and operated business with a disabled veteran as the founder. After finishing military obligations, the following steps should help the economy flourish by assisting businesses. That decision resulted in a small start-up that has a staff with a combined total of over 50 years of professional experience in the marketing industry.
Sprint Data Solutions Worldwide Marketing began operations during a transition period, where traditional marketing techniques were still dominant, but digital marketing was already on the horizon and showing promise. The entry point was direct mail marketing, which imparted foundation lessons about the importance of data acquisition, management, and analytics. As digital marketing finally started making waves, these lessons proved instrumental in enjoying an early mover advantage into that burgeoning sector. The business made a significant impact both for itself and the clients it served in staking a digital sales and marketing claim.
Today, Sprint Data Solutions Worldwide Marketing has steadily grown past its start-up roots, only serving its hometown of Las Vegas, Nevada. It now covers the entire United States, including Alaska and Hawaii. Services also cover the whole of the continent, with access to databases for the markets in Mexico and Canada. There are also international databases for clients that want to enter the significant global market, crossing the Atlantic and entering European Union markets like France.
Cosmetics Are A Reliable Market
As with food and beverages, one of the built-in features of the cosmetics market is that many of the products are consumable. Eventually, they will run out and require repurchasing for continued use. Cosmetics is also a vast category that encompasses an extensive range of different products and services. From skincare, haircare, nail care, and of course, makeup, there are many sales and marketing opportunities to be had from women who actively engage with cosmetics products.
While strong in the United States, this market is just as dynamic in other countries, including the nearby nation of Canada. Canadian women’s cosmetic buyers present a unique business opportunity for companies with the right product or service to offer. The proximity to the USA makes logistics more accessible, thanks to the shared transportation network and trade agreements. At the same time, the language and culture similarities mean little to no change is required to market to this demographic.
Many Marketing Possibilities
Canadian women’s cosmetic buyers have specific purchasing patterns and characteristics that make them receptive to different kinds of marketing. An active buyer of cosmetics already follows specific lifestyle patterns with distinct interests and consumption habits. Any product or service that falls into the cosmetics category or has a tangential relevance to cosmetics would result in a higher level of interest, engagement, and ultimately response when adequately targeted at the right market.
Canada women’s cosmetic buyers are receptive to a variety of different products and services, including:
Because body shape and definition are other beauty components, fitness products and services would also be attractive to this market.
Weight loss and weight gain are other areas that can impact the overall effectiveness of beauty products such as cosmetics. Products or services related to this would also be of interest.
Personal Improvement Software
Apps that act as reminders, schedule keepers, or event organizers and cheerleaders for certain types of self-improvement are of interest to women with a priority on maintaining discipline.
And of course, many, many other applications or areas of interest can be targeted, similar to the American counterpart for this demographic.
Databases For Different Target Groups
Sprint Data Solutions Worldwide Marketing has Canadian women’s cosmetic buyers lists that meet different marketing needs. Lists are available at the national level or more specific lists for targeting a province, a particular region, such as the “golden horseshoe,” or particular cities and towns within Canada.
Another option for marketing is to target not geographical metrics but demographic ones. So if a cosmetic product is better for African-American hair or Asian skin, databases of that ethnicity would garner a higher level of engagement. If the products are based more on certain minimum levels of affluence, economic categories can be used instead for positioning premium products to the right audience.
Some businesses may wish to have hands-on participation or management in a direct mail campaign but lack experience. In these cases, turnkey direct mail solutions are also available. This service is a guided experience through the immediate mail process, starting with the conception and planning phase, manufacturing and printing of the materials, and finally, distributing the materials using lists with precisely targeted leads. This service takes place all under one roof.
If interested in Canada women’s cosmetic buyer’s lists, contact Sprint Data Solutions Worldwide Marketing. It’s an effective way to reach the markets you want to approach. You support an American company owned and operated by a disabled veteran when you work with us.
Sprint Data Solutions Worldwide Marketing