INDUSTRY PIONEER TR CUTLER FOUNDER OF THE 8000 MEMBER MANUFACTURING MEDIA CONSORTIUMS PROVIDES FOUR PRONG OUTREACH STRATEGY
Industrial journalist, TR Cutler recently authored a series of strategic marketing considerations aimed to increase manufacturers’ customers and profit margins. The series is published in Manufacturing Outlook ezine. First, Cutler explored the importance of a paradigm of PUSH marketing. Typically, manufacturers have turned to tradeshows, Google Adwords, or purchasing full