Industrial journalist, TR Cutler recently authored a series of strategic marketing considerations aimed to increase manufacturers’ customers and profit margins. The series is published in Manufacturing Outlook ezine.
First, Cutler explored the importance of a paradigm of PUSH marketing. Typically, manufacturers have turned to tradeshows, Google Adwords, or purchasing full page advertisements as part of their marketing plan. Cutler suggested, “A bucket of published feature articles from which to advance a sale is the only solution.” Read full article here.
Second, Cutler discussed how manufacturers will prosper in 2021 with a consistent and constant message. According to Cutler, “Achieving media coverage is a good way to build a manufacturer’s profile, increase a well-earned reputation, and communicate messaging to target audience customers. Posting a single published feature article is not enough; it must provoke the implementation of cross-promotional PR strategies which exponentially increase the reach of the media coverage.” Read full article here.
Third, Cutler shared the importance of content creation for manufacturers. Manufacturing segmentation requires industry expertise for innovative content creation. It is sharing industry expertise by thought leaders and manufacturing journalists. More than 8000 editors, staff reporters, economists, and freelancers worldwide are members of the Manufacturing Media Consortium. Read the full article here.
Fourth, Cutler reported on the importance of competitive knowledge gathering for manufacturers. “Too often the competition is taking away customers or simply bad-mouthing a manufacturer’s operation. Ignorance about the competition is inexcusable,” shared Cutler. Read the full article here.
About TR Cutler, Inc.
Thomas R. Cutler is the President and CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., the largest manufacturing communication firm worldwide with four dozen industry experts and thought leaders on staff. Cutler is celebrating the 22-year anniversary of the Manufacturing Media Consortium.
During COVID-19 Cutler is advising manufacturers, industrial leaders, supply chain professionals, and C-level executives how to best navigate 2021 and beyond.
Cutler has authored more than 8,000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals. Cutler is the most published freelance industrial journalist worldwide, and more than 4800 industry leaders follow Cutler on Twitter daily at @ThomasRCutler.
Company Name: TR Cutler Inc.
Contact Person: Thomas R. Cutler
Address:3032 S. Oakland Forest Dr. S-2803 Unit 2803
City: Fort Lauderdale
Country: United States