Press Release Distribution service is one of the most effective tools and a prominent form of digital marketing that can help you spread your message across the world, especially your target audience. It is defined as a short, compelling, and interesting news story that is written and issued by public relations organizations in order to catch the attention of journalists, media outlets, and most importantly your target audience.
Usually, the reading is being considered one of the most boring practices by most the people (whether it is an online reading or through a book, magazine, etc) except those who are able to highly focus, make a different kind of image very easily, and have perspectives as well. Therefore, it is highly important to make sure that the written content must be focused and meant for those people who are exactly looking for that kind of information. Otherwise, no one wants to bother themselves with something that is not their cup of tea.
Press Release Distribution service do provide benefits of being affordable, generating a higher Return on Investment (ROI), boosting the Search Engine Optimization (SEO) of your website, and providing coverage to several news outlets but in order to avail all such benefits, you need to make efforts for your digital marketing campaign by implementing the right strategy so that successfully achieving your business goals can be highly assured. So following are some of the things that need to be considered while sending out press releases.
Make Sure to Prepare a Newsworthy Press Release
Whenever you are about to write down a press release, make sure that it is newsworthy enough to catch the attention of any journalist or news outlet as no one wants to bother and waste their time on something unremarkable.
Newsworthiness is highly admired in daily life all over the world. We all are in need of something through which we can gain value as it will be helpful to make an impact which further results in a boosted credibility. The same is the case in running marketing campaigns with the help of press releases, media outlets and journalists are already in need of something for publishing that is worthwhile enough to make influence the readers. This in turn will also benefit you and enhance your credibility.
Choose the Best Angle for Your News Story
Just as the press release needs to be newsworthy, it also should have an angle that best defines the purpose of sending out as media outlets and journalists need a solid reason to
publish a news story. The best way to define an angle for your news story is to define the 5 W’s; these are questions that you can ask yourself for making your press release more interesting and newsworthy:
- What is your story?
- When does it take place?
- Why is your news story important?
- Who is your story related to?
- Where will it happen?
Don’t Forget to Share the Press Release With Influencers
Usually, most public relations organizations share press releases with the intention to get attention from media outlets and journalists only. Whereas, including Bloggers and Influencers in your distribution is also helpful and can generate the best output for your company.
Influencers and Bloggers are those people who have a huge fan following on different social media platforms. They are always looking for something that is catchy and worthwhile enough to share with their audience in order to boost their credibility.
Therefore, always try to target those influencers and bloggers with high profiles. While reaching out to them, you can initially send them a short summary of your news story and then can also ask them if you should also share the actual press release content.
Always Write the PR As per AP Format
It is recommended to prepare a press release according to the Associated Press format as it is the standard guide that is followed in the field of journalism and for news writing as well to make sure that the written content is uniform. Plus, anything written in AP format is highly valuable for journalists, and also they won’t have to redevelop random content into AP Style.
Following are the guidelines for AP format:
- Always write a press release in third person (He, She, It, They, etc)
- Numbers from 1 to 9 need to be written as alphabets whereas higher numbers in the form of digits.
- Always include one spacing between Comma and Punctuation marks at the end of a sentence.
If you need some help in writing a press release according to AP format, then the best solution is to get your news story crafted by Global News Distribution. Global News Distribution is one of the leading press release writing and distribution services that have many years of expertise in preparing worthwhile press releases related to different niches. Their press release writers are native English speakers that are well versed in the modern PR writing requirements.
Graphics in a Press Release Are a Big Yes
Whenever you are about to write down a press release, keep in mind that including videos and images is a very great idea. Why? Because this way, you will help readers to get more engaged in your news story. Also, it has been seen that the press releases having graphics were more likely to be picked up as compared to those PRs that didn’t consist of any image or a video.
Hire a Press Release Distribution Service Having a List of the Good Media Outlets
If you want the best results for your press release, then it is recommended to hire a press release service provider that has a list of good news sites, such as Global News Distribution. Global News Distribution is known for providing global reach across different news outlets such as Yahoo News, Market Watch, Yahoo Finance, Globe Newswire, Street Insider, Business Insider, Bloomberg, USA Today, and many others.
So this is your chance, avail yourself of this now by visiting the official website of Global News Distribution and begin your journey by sending out your first press release.