Businesses are already using different types of lead magnets to get their visitor personal details like email id and phone number. If you are looking to make your website online presence strong and effective that can generate good revenue and acquire maximum customer online. Then start creating and promoting attractive lead magnets that can benefit your visitors.
Email and mobile numbers are personal things that users can not share with anyone. Even if you ask your customers to reveal their details they will hesitate to do it because no one likes to share their details for free. That’s why marketers use lead magnet to provide an incentive to users in exchange for their email addresses or mobile numbers.
Let me give you two cases to make your concept clear on why lead magnet is important in today’s marketing world:
You have a blog on how to boost your companies sales and at the end of the blog post, you place a signup form asking visitors to fill that form and join their email list to get more updates.
Your competitor has an ebook PDF on the same topic “10 ways you can boost your business”. And they are asking their visitors to fill the signup form and join their email list to get that ebook.
Who is going to have more sign up Case 1 or case 2?