No brand has ever just appeared overnight. It can take a whole team of people months or even years of work in order to craft a fully cohesive brand, but therein lies one of the biggest pitfalls of branding. A brand is a precarious thing; even just the slightest slip-up on the part of a marketing team can completely change customers’ perception of a brand. Companies need fully skilled brand teams in order to support their brands, but unfortunately, many traditional colleges and universities don’t teach all of the fundamental skills brand managers to need on the job.
Enter Gurulocity Brand Management Institute, one of the most innovative brand management training firms operating today. While most marketing training programs centre around one-off conference training and digital marketing theory, Gurulocity is focused on elevating the practices of all members of a brand management team, making training and coaching easier to practically apply in everyday work.
Innovations in brand management training lead to innovations in brand management which eventually lead to innovations in branding writ large. No matter what corner of the branding world you call home, the new ideas Gurulocity is bringing to the table deserve your attention.
Turning Training Into Action
Most in the brand management world are no stranger to training, but many have likely had mixed results in the past. Brand-related training can often be heady, theoretical, buzzword-heavy stuff with few clear connections to the reality of making a brand work. All brand management training should have a clear through-line from the exercises to the real world – that’s the principal idea behind Gurulocity.
Gurulocity is led by its founder and CEO Kevin Namaky, a brand management expert with over 20 years of experience in the field as everything from a Brand & Innovation Director to a Head of Strategy at a global brand consulting agency. He created Gurulocity not to teach the fundamentals of branding theory to people who likely already know them; he did so in order to impart the same kind of practice-focused knowledge he’s gained through decades in the field and previously taught to his own teams as a brand leader in the corporate world. This practical focus is why Gurulocity’s programs go deep into specific frameworks and case studies that brand managers can apply the very next day.
Plenty of people working in brand management have the passion to do so; what they may lack are the tools needed to bring that passion to life. It’s for that reason that Gurulocity’s brand management training regimes typically include advice for writing strategic plans, crafting line reviews, writing effective creative briefs, and utilizing other key weapons in a brand expert’s arsenal. This ensures that the moment training is finished, those who attended will have exactly what they need to deploy their new brand management skills.
It’s no wonder that firms like Kimberly-Clark, Bolthouse Farms, Ubisoft, Nestlé, and Scotts Miracle-Gro have called upon Gurulocity in the past to help strengthen their brand teams – for Gurulocity, it’s not just about what brand management professionals learn during the training so much as it is what they’re able to do with it once the training is over.
Making Training Last
Of course, Namaky and the other brand management experts at Gurulocity can’t follow along and teach every brand manager every single day how to create great deliverables. That’s why one of the fundamentals of Gurulocity’s training is making it easier for brand directors, VPs and CMOs to coach their ABMs and brand managers later on down the line.
Gurulocity’s program ensures that all who attend reach a critical level of skill in creating core brand management deliverables, covering all of the basics and preparing them to deal with high-level concepts in the future. This means that directors and VPs no longer need to furiously bring all of their team members up to speed with every new project or deliverable – instead, they can transition between projects and initiatives with relative ease using a common philosophy, frameworks and templates. The end result is that brand directors can now spend more time coaching their associates on more advanced strategies and delegate to them a wider range of responsibilities.
Brand management training may not be the first thing that comes to mind when looking for ways to transform a business, but that’s part of what makes it so powerful. If you can turn your team of brand managers into a team of brand masters, you unlock a whole new level of potential for your brand in the marketplace. The pathways offered by Gurulocity are nothing short of transformative for both brand teams and their senior leaders, and it’s only a matter of time before more and more brands catch on.